MSI Privacy Statement

This Privacy Statement describes our privacy policies and procedures for information provided to us by consumers who visit the Auto Buying Program web site,, operated by Member Services, Inc., and obtain or seek to obtain Auto Buying Program referral services.

If you have questions or concerns regarding this statement, you should first contact, call 1-866-744-CARS (2277), or write us at Auto Buying Program; 1716 SW Commerce Drive; Suite 6; PO Box 1760; Bentonville, Arkansas 72712.

This web site will notify you of:

  1. What personally identifiable information of yours or third party personally identifiable information that is collected from you through the web site

  2. The organization collecting the information

  3. How the information is used

  4. With whom the information may be shared

  5. What choices are available to you regarding collection, use and distribution of the information

  6. The kind of security procedures that are in place to protect the loss, misuse, or alteration of information under the Auto Buying Program's control

  7. How you can correct any inaccuracies in the information

Information Collection and Use
Member Services, Inc, collects information on behalf of the Auto Buying Program from our users at several different points on our web site.

New and Pre Owned Vehicle Requests
Member Services, Inc. on behalf of the Auto Buying Program, will collect and use your personal information to respond to your requests for information on new and pre-owned vehicles and vehicle service requests. When you enter this information on the request form, the Auto Buying Program will collect your name, address, day and evening telephone numbers, and e-mail address. This information will be provided to state franchised new and used vehicle dealers who participate in this program. If there are no participating dealers selling your desired make of vehicle in your immediate area, we may forward your information to a partner of the Auto Buying Program who will endeavor to fulfill your request.

Sharing Information with Third Parties
All personally identifiable information provided by our users is used only as the user directs. Unless you give us permission to do so or unless required by law, we do not use or disclose personally identifiable information to any third party unless we notify you in advance of your providing us that information. We may share aggregated statistical information about the use of our site with our business partners. Such aggregated statistical information does not include personally identifiable information. We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our Web site.

The Auto Buying Program has third party business partners who provide services for auto buying such as loans, leases, vehicle history reports, etc. The Auto Buying Program web site frames the partner's web sites. When our business partners offer you their products or services through the Auto Buying Program’s web site, we notify you at the point of collection. As the Auto Buying Program does not have access to the information these business partners collect about you, we encourage you to read their privacy policies prior to providing them with your personal information as their privacy policies and practices may be different from ours.

The Auto Buying Program utilizes masking techniques (disguising the URL) in order to provide the user a seamless web experience. You can check your location on the web at any time by clicking the right mouse button and selecting "properties."

We currently contract with Omniture, Inc. to help manage and optimize our Internet business and communications. We use the services of Omniture, Inc. to help us measure the effectiveness of our advertising and how visitors use our site. To do this, we use Web beacons and cookies provided by our marketing company on this site. The type of information we collect includes the type of vehicles selected by our users, the participating dealers that users are referred to, the pages visited, the pages exited from, etc. By supplementing our records, this information helps us learn things like what pages are most attractive to our visitors, which of our services most interest our customers, and what kinds of offers our customers like to see. Although our marketing company logs the information coming from our site on our behalf, we control how that data may and may not be used. If you do not want to help us learn how to improve our site, services, offers and marketing strategy, you can “opt-out” of this website analysis tool by clicking here.

We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process served on our Web site or when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request, or to any third party with your prior consent to do so.

If Member Services, Inc, is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Web site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personally identifiable information.

We obtain your permission prior to posting your testimonial on our website. When you decide to provide a testimonial, we publish your first name and last initial along with the city and state in your testimonial. To opt-out of having a testimonial on our page please email us at or call at 1-866-744-CARS (2277).

A cookie is a piece of data stored on the user’s hard drive containing information about the user. Technical information collected from your web browser (IP address and permanent cookies) is gathered for routine web site maintenance and for purposes of assessing the effectiveness of our products and services. If you choose not to accept cookies, you will still be able to access all pages throughout the Auto Buying Program web site, but may receive cookie notifications and popup windows more frequently. When you enter our website, we ask you for your zip code. This information is retained in a cookie on your machine, so that we may personalize some of the information we present to you based on your locale. Some of our business partners (e.g., advertisers) use cookies on our site. We have no access to or control over these cookies.

If you enter your name, address, phone number, and email address into the user profile page on our website, this information will be retained, on your machine, in a cookie that will be used to pre-populate those fields on the user profile page should you return to the website at a later date.

E-mail Communications from Auto Buying Program
The Auto Buying Program will send you e-mails restating the information that is provided to you on our web site and asking you about the experiences that you have with our participating dealers. These communications are intended to serve as a customer service follow-up and to gather information about the effectiveness of our products and services. If you wish not to receive or to stop receiving these e-mail communications, please e-mail us at

Safeguarding your Personal Information
The Auto Buying Program uses a variety of security safeguards to protect your information from loss, misuse, alteration or destruction. Access to your personal information by Member Services, Inc., the Auto Buying Program employees and other authorized parties is provided on a "need to know" basis. In addition, all employees must sign a Privacy Pledge, which indicates that they are aware of the Auto Buying Program's privacy policies regarding using and disclosing information.

The security of your personal information is important to us. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

If you have any questions about security on our Web site, you can send email us at

If a user’s personally identifiable information changes (such as zip code, phone, e-mail or postal address), or if a user no longer desires our service, we provide a way to correct, update or delete/deactivate users’ personally identifiable information. This can usually be done by e-mailing our Customer Support at, call 1-866-744-CARS (2277), or write us at Auto Buying Program; 1716 SW Commerce Drive; Suite 6; PO Box 1760; Bentonville, Arkansas 72712.
We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Security Breaches
Please contact or 1-866-744-CARS (2277) to report any known or suspected privacy or security breaches or to submit privacy related question or complaint. After receiving your inquiry, we will respond within five business days. The Auto Buying Program reserves the right to modify or amend the Privacy Statement at any time and for any reason. We will post those changes prominently on our web site 30-days prior to implementation. Should we make Material Changes to this statement, we will notify you here, by email, or by means of a notice on our home page prior to the change becoming effective. We will make the current version of the Privacy Statement available to you at the Auto Buying Program web site.

Last Update
This Privacy Statement was last updated on February 26, 2014

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